“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will”

– George Bernard Shaw

As an architect, the founder of Arckit, Damien Murtagh understood the value of a physical model to explore ideas and present designs to clients. However, traditional ‘cut and glue’ models are time consuming, impractical and expensive. The moment of insight came while he was developing a real modular building concept. He needed a modern system that was fast, reusable and cost-effective. To his amazement, nothing like this existed – so he decided to invent one from scratch!