21st Century Business

william murphy

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Synopsis:

A comprehensive text for the Leaving Certificate Business course at both Higher and Ordinary Levels. It covers every area of the syllabus, incorporating the experience and hindsight gained from nine past Leaving Certificate exams and including all the styles of questions asked.

• Written using clear and student-friendly English, with all concepts thoroughly explained in a way that is totally accessible to students of all ability levels.
• The theory is consistently backed up with clear, concise and familiar real-world examples in order to reinforce learning.
• Contains many ‘evaluations’ to prepare Higher Level students for this crucial element of the examination. The marketing chapter, for example, evaluates the marketing and promotional mixes of several brand leaders. All the laws on the course are evaluated.
• Each chapter contains a large bank of homework questions at both Ordinary and Higher Levels, covering every style of question asked in the examination.
• Each chapter contains at least one ABQ, so that Higher Level students can practise this essential question.
• Contains a valuable section at the back with definitions of essential business terms.
• Full colour throughout and easy to navigate.